Thirteen years after it began, as the upstart airline with three aircraft, WestJet is the second largest airline in Canada. It has grown earnings at an annual rate 37 percent per year over the last 11 years, and is poised to become the dominant domestic airline in the future. As she grew up, WestJet seems, made changes to its original strategy inexpensive, no-frills, point-to-point, one class of service. The case was heard WestJet strategy over the years and focuses on the recent decision of the company: in view of the smaller plane, its a model Boeing fleet. The purpose of the event is to study changes in the strategy of the company over time, and to consider the potential impact of these changes on the company's future results. "Hide
by Stewart Thornhill, Ken Mark Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: September 24, 2009. Prod. #: 909M63-PDF-ENG
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