Jonathan Miller appeared in September 2009 on "Shark Tank", the ABC television reality show featuring entrepreneurs versus angel investors in a discussion of the business value proposition and to win a negotiation for an investment from one of the 4 Sharks. The business he founded, Component Bars, a maker of custom energy bars, desired investment capital. Before appearing on the show, Miller had considered several funding options available to entrepreneurs: loans and other debt capital and equity capital, each of which are evaluated in the case.
Jonathan Miller Custom Energy Bar Entrepreneur Pitches Sharks Case Solution
Miller had a great feel for the various kinds of capital to use for this new enterprise, having began several endeavors previously and winning the Kellogg School of Management business plan competition, the Kellogg Cup, in 2008. The case includes Miller's decision to forego the investment offer he won on television, instead he pursued lower cost of capital equity.
PUBLICATION DATE: July 01, 2011 PRODUCT #: KEL565-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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