Ho Chi Minh Securities Corporation (HSC) was created in April of 2003. At the time, it was the 11th securities company to be founded in the Vietnam. From the start, HSC supplied a full range of investment banking and securities trading - related services. HSC was created to raise capital for development projects and to help restructure SOEs. That is, it was founded as a joint-stock company with the largest of the first investors being the Ho Chi Minh City Investment Fund for Urban Development (HIFU).
The new team took an assortment of steps to fortify the company and help distinguish it from competitions. They took steps to shape an organisational culture and articulated a group of organisational values. They shored up the financial basis of the business. They extended and deepened the expertise embedded in various departments of the business. They introduced new products and services to be able to penetrate new market segments. Despite a turbulent external environment, in the conclusion of 2008, a strategy which called for HSC could elevate market share was charted by the team.
PUBLICATION DATE: July 19, 2011 PRODUCT #: HKU939-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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