In response to the Gaza crisis in 2008/9, it donated items to people in need, delivered international logistics company Aramex decided to use its core competencies for a humanitarian relief campaign. Hence, Aramex had to immediately produce a communicating strategy that is suitable to call for contributions, select group points, clear the goods, pack them in Aramex's warehouses, and, eventually, for the way to send them to Gaza.
To make certain that the donations reached their destination, Aramex partnered with the Jordan Hashemite Charity Organization (JHCO) in Jordan and also the Red Crescent in the United Arab Emirates.
PUBLICATION DATE: July 22, 2011 PRODUCT #: INS154-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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