Orthodoxies - unstated premises that go unquestioned -- are present within every organization. They can range from seemingly-harmless traditions or prejudices to, at their most extreme, something that approaches religious-like devotion to a specific set of ideals. In most cases, they are not explicitly recognized, instead lurking below the surface, imperceptible icebergs on which a company that was apparently thriving might be founded.
The end result: folks do not imagine better ways to tackle challenges and everyday actions and fall into autopilot mode. The writers present a five-step plan for 'flipping' orthodoxies in your organization that could empower individuals to imagine an alternative future that encompasses more than just business as usual.
PUBLICATION DATE: September 01, 2011 PRODUCT #: ROT151-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
<iframe width="640" height="360" src="https://www.youtube.com/embed/g8V9bR_Ctbk" frameborder="0" allowfullscreen></iframe>