Which are the ageless truths of advertising? How can agency leaders manage creative ability, their teams, and clients? To answer these and other questions, the mythology of the "Golden Age of Advertising" is examined and analyzed herein.
What Would Don Draper do Rules for Restoring the Contemporary Agency Mojo Case Study Solution
Especially, using adman Don Draper-protagonist of the fictional but already culturally iconic television series Mad Men-as a mythic archetype, lessons are extracted for modern marketing practitioners. Ten timeless rules explicated and are suggested in the fields of managing intra- managing client relationships, handling creative processes, and agency direction processes.
PUBLICATION DATE: September 15, 2011 PRODUCT #: BH450-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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