This case investigates the dynamic set of political risks raised by a local-partner contract renewal within the context of the unfolding political turbulence in Syria. Cambell Technologies, a US-based software firm, was evaluating whether to revive its licensing agreement with Elevate, its Damascus-based distributor. The powerful sales performance and sound direction of elevate appeared to warrant a renewal of its own arrangement, but potential new variables were added by the possibility of political change in Syria to the calculus of Campbell.
The case protagonist, Steven Fox, CEO of risk assessment and advisory business Veracity Worldwide, had to assess the risks at play on whether to rekindle its relationship with Elevate Software Alternatives and suggest the CEO of Campbell.
Veracity Worldwide in Syria Assessing Political Risk in a Volatile Environment Case Solution
PUBLICATION DATE: October 06, 2011 PRODUCT #: 712009-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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