After working collectively on a university business plan, two entrepreneurs had worked for three years to develop their enterprise: Shutout Solutions Inc. Their startup enterprise was created in response to an issue familiar to most hockey players: infamously smelly equipment. While their familiarity with ice hockey equipment helped them identify a specific problem, following research had revealed a considerably broader issue: the need to wash products which were made of micro-fibre.
As they contemplated their options, they realized that they may have to choose to focus their resources on just one product line rather than continue to develop their present portfolio of a body wash, a detergent plus a spray. In addition they questioned whether they were using the right channel - sporting goods stores and fitness centers - to reach their customers. The opportunity to pursue mass institutional sales was also intriguing, though it'd need pricing, a different sales and supply strategy. And they also considered how they might react to an offer to sell the business in its present form.
Shutout Solutions case study solution
PUBLICATION DATE: October 05, 2011 PRODUCT #: W11261-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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