Snack food customers claim they want to eat snacks that are more healthy and shed weight, but snacks advertised as nutrition-wise do not sell as well as conventional salty bites, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to associate with the well-being-minded customer in a market that is shifting without undermining the merchandises that assembled the firm. Part A of this two-part case maps out an industry in flux.
Lay’s Potato Chips The Crunch Is On (A) Case Study Solution 1
PUBLICATION DATE: October 07, 2011 PRODUCT #: UV6386-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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