The case targets placement of a brand new brand, the Tata Nano. The auto has been extensively publicized as the entire world's cheapest automobile at Rs.1 lakh. Pupils must think about the gap between the ultimate target, the huge emerging middle class of Indian consumers, and the limited capacity and supply in selecting a target, accessible.
They also must select between the assorted stages of difference they emphasize along with alternate competitive bodies. The first decision point is in 2009, in the start of the time of the product launch. The next decision stage is 18 months afterwards, after production capacity has improved and some product security problems have materialized.
Positioning the Tata Nano (B) Case Study Solution
PUBLICATION DATE: October 24, 2011 PRODUCT #: KEL603-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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