Launched in the late forties, shopping centers have undergone many changes since then to achieve their goal: to bring public that is increasingly demanding and which has a wider selection than ever before. Over the past seventy years, shopping centers have witnessed how serial models have reached their maturity stage and maybe even fall and have been embraced. This has driven them to always reinvent themselves and seek new formulas, from taking on a certain focus, and relocating to remain in close proximity to converting themselves into establishments of massive proportions, with the customer, whether that be fashion or leisure.
Presently, most shopping center models have, to say the least, reached maturity. This forces them to face a lot of competitors with which a cut-throat competition is created for stores that are capable to more powerfully entice consumers. It is consequently important to understand in depth which customers are most influenced by factors when deciding on another or one shopping center. This may help managers of shopping centers in selecting for formulas that guarantee accomplishment.
PUBLICATION DATE: October 14, 2011 PRODUCT #: IES419-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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