Airwide produces a wide range of heating, ventilation, air conditioning (HVAC) products. Italian director of sales and marketing for residential and light commercial companies of the channel management policy. The Italian market is currently served by three master distributors that have geographic responsibility for the Northern, Central and Southern regions of Italy, which accounts for 85 percent of sales Airwide in Italy. Balance sold small traders, the location of the remains of the early control channel. Nuova Climatizzazione, dealer based in Genoa, came up with a proposal of their Airwide reseller discount be compared to a master distributor. Airwide management should explore solutions and consider the implications for their channel strategies and partnerships
This study Thunderbird Case. "Hide
by John Zerio, Samarth Sangal, Tanmay Saraykar Source: Thunderbird School of Global Management 10 pages. Publication Date: October 16, 2009. Prod. #: TB0017-PDF-ENG
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