The majority owner and general manager of City Furniture and Mattress (CFM), needed to make several choices that would decide the business's strategy. CFM had continued to grow when it comes to sales, but the general manager and his dad, also an owner and manager at CFM, were concerned with profitability as well as the increasing competition from local and big-box stores.
The general manager looked at several options including capital investment, expanding store network expansion, and international outsourcing and vertical integration.
PUBLICATION DATE: October 31, 2011 PRODUCT #: W11450-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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