The owner and operator of the country of goods Elizabeth (ECW), decorative glassware and ceramic pottery country business based in Woodstock, Ontario, is trying to find a way to increase capacity. Because ECW was her primary occupation and source of income, the owner was eager to take advantage of the growing interest in one of its product lines from some of its major customers - a member of a national network of stores pharmacies. She was sure if she should buy new equipment or outsource part or all of the production of these parts. The owner was sure, ECW can meet the projected demand of 3,000 units for the year, and she did not want to give up selling more lines. However, she also believes that there is more potential revenue if it could focus its attention elsewhere in the business. "Hide
by John S. Haywood-Farmer, Andrew Hines Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: October 21, 2009. Prod. #: 909D09-PDF-ENG
