Color cases should be printed in color to maximize their effectiveness. In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Goal," into practice in the India marketplace.
The mission calls for sustained financial performance and market direction, in addition to greater emphasis on healthy products, natural resource management, and worker empowerment. PepsiCo India and other regional PepsiCo business units have significant discretion over how exactly to implement Performance with Function in their local markets. PepsiCo India has made progress below the mission but continues to be challenged by the inherent tension between short term financial performance and long-term investments in socially responsible initiatives.
PepsiCo India Performance with Purpose case study solution
PUBLICATION DATE: December 01, 2011 PRODUCT #: 512041-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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