In 2006, European automotive supplier Interior Group and China -based China Textile created Interior JV, a joint venture in China to produce seat covers for automakers making in China. After a slow start, the joint venture was moving towards a breakeven point and started to procure orders. Nonetheless, it was still confronted with teething issues, notably in product development time, internal quality and on time delivery.
Though many procedures which were used by its own European mother firm had been adopted by Interior JV, operating in the foreign environment of an emerging marketplace continued to pose challenges for the joint venture. Now these problems must be addressed by Interior JV as a way to stay in addition to the game.
PUBLICATION DATE: December 06, 2011 PRODUCT #: HKU968-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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