Color cases ought to be printed in color to maximize their effectiveness. Marine Harvest has the top position in salmon aquaculture. Aquaculture is very much a growth business, many considering it might play a leading role in solving the world's growing demand for protein.
The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand creation in Chile, produce value added salmon goods, or backward-integrate into the salmon feed company.
Marine Harvest Leading Salmon Aquaculture Case Study Solution
PUBLICATION DATE: December 16, 2011 PRODUCT #: 512042-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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