Shade instances should be printed in color, to optimize their efficiency. Zhang Yue, founder and chairman of Broad Group, had developed a number of innovative products aimed at resolving China's environmental troubles. Management, and extensive Group's products, services were guided by values that prioritized morals, duty, environmental protection, and energy conservation over profit and business growth.
In order to receive the capital and talent that BSB's development needed, Zhang recognized he may desire to publicly list the firm, despite freely saying he never would do thus. Would scaling the businesses that are new result in compromises to values that guided the company and the mission?
PUBLICATION DATE: December 15, 2011 PRODUCT #: 412095-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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