Community media programs-including collaborative projects, micro-blogs content communities /web logs, social networking sites and virtual worlds-have become part of the conventional communicating range for many firms. Together with the development of increasingly powerful mobile devices, numerous social media programs have gone mobile and new entrants are always appearing today.
The reason of this position will be to take account of the development, and supply an introduction to the general topic of mobile advertising and mobile social media. Herein, we define what mobile social media is, what it is not, and the way it differs from other forms of mobile marketing applications. Further, we discuss how companies are able to make use of mobile social media for marketing the research, correspondence, relationship development/loyalty endeavors, along with sales promotions/discounts. We present four pieces of guidance for mobile social media use, which we refer to as the 'Four I's' of social media that is cellular. Ultimately, we conclude by providing some thoughts on the future evolution of this exciting and new type of uses.
PUBLICATION DATE: March 15, 2012 PRODUCT #: BH466-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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