From her early entrepreneurial encounters, Motlekar developed a professional and personal curiosity in parenting periodical magazines. As a Black South African women, wedded to an Indian man, in a gradually more multi-racial and multi cultural civilization, Motlekar familiarized a gap for a parenting magazine that will probably appeal to a wider and additional racially and culturally broad target market.
The case charts her efforts between 2006 and 2009, along with Motlekar's journey as an entrepreneur to bring the magazine to life. The case investigates the quantitative and qualitative research approaches applied by Motlekar, also as her promotion and branding initiatives towards constructing a Papas & Mamas brand beyond just the actual magazine. With the magazine having been on the ledges for 12 months, Motlekar and her board faced numerous choices. These comprised options to boost advertising revenues and circulation, too as picking the best way to extend the Papas & Mamas brand into related groups.
PUBLICATION DATE: March 14, 2012 PRODUCT #: W11647-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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