Jane Darcy stared the spreadsheets in dismay. Since January 2007, a free daily newspaper in Richmond, Virginia, Darcy had been working as the editor of Bolt to assemble a loyal readership.
Released Monday through Friday, Bolt featured subjects including sports and local news and was written in a snappy fashion for readers between 18 and 34 years old. Marketing had been climbing. What could Darcy do to save her precious paper?
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5344-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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