UPS' worldwide presence extended to more than 200 nations. As part of its own strategy during the downturn, CEO Scott Davis considered that global trade would "bring us out of the recession." This goal meant deeper penetration of the growing Southeast Asian economies. India signified a profitable chance as among the greatest economies on earth using a GDP of $1.16 trillion.
Not only was the marketplace big, it was growing rapidly - 7.9 percent per annum - despite the downturn. UPS with its renewed international strategy was returning to India but faced intense competition. In addition, the shortage of infrastructure in India made it challenging to streamline government bureaucracy and the distribution and supply chain was sure to complicate increase. Which lessons from those other markets could be leveraged in India?
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0013-PDF-ENG
UPS in India (in 2011) A Package Deal Case Study Solution
cThis is just an excerpt. This case is about GLOBAL BUSINESS
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