Now a public company, Tesla Motors has grown from an IPO and ventures along with Daimler and Toyota. Telsa has relinquished the conventional dealership business model to trade to the people developing a unique customer experience.
Now faced with negative press and reports from analysts that Tesla vehicles are too pricey, Elon Musk must make a decision as to what the next steps for Tesla Motors are.
Tesla Motors (in 2011) and the U.S. Auto Industry (Case B) case study solution
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0002-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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