The Tiny Prints case describes the initiation of the online stationery company in 2004, through evolution and its growth to 2007. The three cofounders bootstrapped the business from the start, mostly so that they could preserve management over the decision-making and planned course of the firm.
While that conclusion allowed the cofounders flexibility and autonomy, it also escorted to capital restriction and a "good enough" civilization that had a variety of positive and negative consequences for the organization. Finally, Miniature Prints was able to grow because of its very special focus later, and on the arrival announcement holiday, market, an emphasis on customer service and innovations in design and distribution. As of 2007, the founders of company were at an inflection point where they needed to consider the important choice of bringing in outside capital and confronted questions regarding their future growth strategy, particularly given increasing competition in the market.
Tiny Prints Case Study Solution
PUBLICATION DATE: February 08, 2012 PRODUCT #: E426-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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