Key solution for businesses, many retail and service firms, is whether and how to use the franchise. If the decision of the franchise, the actor may be one of the two "identities" or tactics: (1) "chain builder", which uses a mixture of company and franchised outlets, and (2) the "turn-key", which sells a business opportunity, but not owned outlets. To benefit from its chosen strategy, franchisors have to put resources to support it. We argue that franchisors use strategy for the chain to find a balance between standardization and innovation through the creation of resources, building confidence and promoting the exchange of knowledge with franchisees. contrast for jailers, a valuable set of operating procedures is a critical strategic resource. To better understand how franchisors choose between a developer and a key chain strategies, we gathered survey information from 263 franchisors. With this data, and as described here, we have learned that franchisors do better when they invest in the resources that best support their strategy. "Hide
by William E. Gillis, James Combs Source: Business Horizons 9 pages. Publication Date: November 15, 2009. Prod . #: BH357-PDF-ENG
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