Fierce winter storm enters the Baltic Sea region, felling trees and 200 million leaving forest owners and timber competitors devastated. Chairman and majority owner of the largest privately owned sawmill in Sweden needs a plan of action to pull through the disaster fast to cut down dead wood. Will they be able to save the forest? What was his business to react to sudden overproduction? How will exponentially increase the supply to be absorbed? What will be the short-and long-term effects of the storm to be on the timber markets? This case was developed for use in the first year of marketing class on balancing the needs, interests and responsibilities. The material will also work in class on crisis management. "Hide
by Anna Nyberg, Karin Svedberg Helgesson, Gerry Yemen Source: Darden School of Business 11 pages. Publication Date: November 19, 2009. Prod. #: UV3953-PDF-ENG
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