This study intends to analyze ingenuity and propose models for creating points of contact between artistic creativity and company ingenuity. The notion is to approach innovation from a unique standpoint, providing a new perspective from a subject that applies innovation at its very core, the subject of art.
The intention is not to identify types, but to link two worlds that in principle are significantly different: art and company. It chases an approach planned by artist Mark Rothko that will help us comprehend how artists work, but which could also serve as a formula to help establish a creativity-based model for non-arty environments. We will also rely on examples from other artists noted for their innovative nature, focusing particularly on artists who have used their own self and the market -branding for their inventiveness as a basis: Warhol, Koons and Murakami.
Seven Keys to Creativity Lessons From Art case study solution
PUBLICATION DATE: February 24, 2012 PRODUCT #: IES394-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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