Ponce de leon (pol) is a four-party discussion exercise in which a film studio is trying to sign a leading actress to star in an upcoming picture.
The negotiation centers around the various intrinsic and extrinsic motivations underlying each of these party's approach to the dialogue, and consequently to the film. The exercise enables investigation of the dangers of "monetizing" different types of extrinsic (e.g. Pay, prizes, status) and intrinsic (e.g. Love of the work, worth) motivation.
Ponce de Leon Confidential Instructions for Elaine Bennett Case Study Solution
PUBLICATION DATE: March 21, 2012 PRODUCT #: 912037-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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