Conversation in the Dark Hong Kong Limited (DiD HK) is a social enterprise founded in August 2008 with a vision of providing "understanding for everyone". Consistent with the global DiD, the core values of DiD HK are quality diversity and sustainability. As a social business, DiD HK intends to reach both social and fiscal objectives.
In the first two years of operation, DiD HK's innovations have brought many participants, and more jobs are created for visually impaired workers. It made inroads through business models and its unique possession toward a breakeven in 2010. The startup team invented many new programs unheard of in other franchises. Although DiD has franchises all over the world, not one of them are successful and sustainable. Geared toward expanding to different parts of Asia, DiD HK was not without its problems. Market and its product range had room for improvement. There was a lack of repeat visitation. DiD HK also wanted human resources, further financial capital and other resources. Therefore, it is imperative for management to examine its strategies, and find ways to keep up its expansion and fiscal operation. If these challenges can be overcome by DiD HK, it may serve as a role model social business not only in different parts of the planet, but in addition in Hong Kong.
PUBLICATION DATE: March 27, 2012 PRODUCT #: W12812-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
