This case could be used in business and strategy courses. Two men already working in the industry physical fitness equipment to build your own business designing and manufacturing high-quality fitness equipment. Capacity planning, strategic focus, disciplined adherence to core competencies, outsourcing and coordination of personnel policies and awards shows with a strategic focus on business. "Hide
by Edward D. Hess, Gosia Glinskaya Source: Darden School of Business 13 pages. Publication Date: November 27, 2009. Prod. #: UV3942-PDF-ENG
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