In the year 2003, Tesla Motors, Inc. was founded in San Carlos, CA, with the assignment "to accelerate the arrival of sustainable transport by bringing driving mass market electric cars to market as soon as possible."
By 2015, Tesla is now a public company that confront multiple challenges including scaling-up the dearth of a technology standard that is clear, market recognition, generation, timing and start of a mass market vehicle, and increased worldwide competition. Furthermore, the rivalry in the automobile industry is getting more extreme as gas cost have dropped by 50 percent in the USA. CEO Elon Musk must decide how to handle these dilemmas to keep Tesla successful.
Tesla Motors, Inc. case study solution
PUBLICATION DATE: December 17, 2015 PRODUCT #: MH0032-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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