Maruti Suzuki India Ltd. (MSIL), a subsidiary of Suzuki Motor Corporation Japan, is contemplating a new product introduction to protect its preeminent position and retain its competitive advantage in the Indian auto market. Out of which only one may be pursued three distinct choices have emerged.
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There is a demand to reassess MSIL's potential growth opportunities and strategy for competing in the "A-section." Which product should MSIL invest in to successfully defend its position? Jaydeep Mukherjee is affiliated with Management Development Institute, Gurgaon, India.
PUBLICATION DATE: December 17, 2015 PRODUCT #: W15582-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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