A decade after BusinessWeek declared the competitive struggle between eBay, Inc., and Amazon.com " a defining moment for e-commerce," Amazon established itself as the leader.
EBay must decide what strategy to use as a way to regain the upper hand: keep its current platform business model by transforming itself into a services supplier or make a radical change.
PUBLICATION DATE: April 03, 2012 PRODUCT #: 714S23-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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