Founder and also the CEO Jeff Bezos has evolved Amazon.com from an online bookstore to the largest online retailer and comparison-shopping website on the planet. Bezos has followed the trend of incorporating applications and hardware, products and services and online and brick-and-mortar stores.
Amazon diversified into cloud computing (with Amazon Web Services, or AWS) and content delivery and original content creation. Its membership service, Prime, offers free two-day shipping, instant video streaming, music, grocery delivery service, kindle lending library, and other advantages. Amazon finds itself engaged in a fierce competitive struggle for control of the emerging digital ecosystem, pitted against technology giants for example Apple, Google, Facebook and Alibaba. Yet, profitableness eludes Amazon-how much more will its shareholders be patient with Jeff Bezos?
PUBLICATION DATE: December 17, 2015 PRODUCT #: MH0031-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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