This really is a 1on1 first interaction dialogue between John, a senior sales manager of high-end, state-of-the-art laptops (Improve computers), and Cindy, a procurement manager of a company advisory firm. Cindy has appealed John to argue his proposal to sell 50 of the current technology computers.
PUBLICATION DATE: January 25, 2016 PRODUCT #: IN1145-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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