In year 1997, OG chose to buy IDEAL, a big state-owned white goods firm. Being a monopoly in its marketplaces, IDEAL had market share and a powerful brand name, which made it very appealing for OG. Also, the products that IDEAL created - refrigerators and washing machines - complemented the merchandises of OG.
Olympic Group Acquisition of IDEAL Case Study Solution
A year subsequent to the acquisition, OG needed to deal with several issues for example integrating the workers of the two firms, boosting workers' productivity, changing the brand image of IDEAL, and enhancing IDEAL's products. Accordingly, within the following month, the CEO needed to choose whether to begin by incorporating the employees of both businesses or shifting the brand image of IDEAL. He also had to contemplate how and when to integrate the employees of both businesses without impacting overall functionality. What strategies should he use to boost the workers' productivity, notably at IDEAL? What areas needed to be worked on as a way to enhance the IDEAL brand image without affecting its market share? What changes in the products of IDEAL were required to sustain its competitiveness and market share?
PUBLICATION DATE: May 09, 2012 PRODUCT #: W12007-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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