Capitalizing on low cost manufacturing in China, Bally Wedding Dress Company (Bally) had grown quickly by exporting affordable wedding dresses to customers in Western states. However, due to currency appreciation, a rise in labour costs, and increased prices of raw materials, the low cost advantage in the production business had by 2014 been critically abrased.
Competition had increased collectively with a deficit in qualified labour. Bally needed to consider the way to live as turnover and the sales volume declined. The disaster that it faced represented a common dilemma for a lot of Chinese production enterprises.
PUBLICATION DATE: November 26, 2015 PRODUCT #: W15553-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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