The head of Tupperware Nordic confronts high turnover and low motivation of the sales advisers. He seeks to know how to utilize social media in innovative approaches to address these challenges and to modernize the image of Tupperware.
Instead of making essential investments in IT infrastructure, he accentuates on building mental capital inside Tupperware and utilizes present social networking tools.
Tupperware Nordic (A) Challenges to Direct Selling in the Web 2.0 Era Case Study Solution
PUBLICATION DATE: May 24, 2012 PRODUCT #: INS935-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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