Annapurna Mahila Mandal (AMM) is situated in Mumbai and is a trust that helps micro credit and other services to poor working women. It was established in 1975 by a veteran Goa freedom fighter and social entrepreneur along with her late husband, a union leader, in the wake of a decade-long millworkers' strike in Mumbai. Though AMM was a pioneer in the field of urban microfinance, by 1982 it began to redirect to other social activities, which were difficult to scale up and losing its focus on microfinance and hence began to turn workable.
In 1993, when the chairperson of AMM started looking after the operations, she realized that the outside environment was evolving rapidly with changes in regulations, increasing competition, rising aspirations of microfinance customers, etc. These potential dangers could endanger the survival of the organization, if not tackled on time. AMM needed to come up with an extremely clear vision about which direction it should grow in, in order to eventually become sustainable without losing its concentration on the core objective - the empowerment of poor women.
PUBLICATION DATE: June 20, 2012 PRODUCT #: W12432-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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