In recent years, the designers used their skills to a number of problems that were once in the business strategy and went through analysis. The change has come the realization that the development of an approach, or design thinking, "well-suited to address some of the major challenges facing the organization. The authors, both of whom are well-known design firm IDEO, argue that the first step for managers to understand the differences in how they walk and designers to solve problems. Managers, they say, tend to follow a very analytical process, making decisions based on an understanding of all the options available and strictly define the best way forward. Unlike the prototype and iterate design ideas, learning as they go, and often develop new ideas and understanding of the problem in this way. They detail the approach designer -. Which includes covering restrictions and create decide ", showing how it leads to the evolution of a design" "Hide
by Colleen Raney Ryan Jacoby Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2010. Prod. #: ROT100-PDF-ENG
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