University of California, Berkeley-Haas collection. Alphabet Energy was founded in 2009 with a fresh thermoelectric technology that had the potential to improve energy efficiency by recovering heat squandered in combustion and mechanical processes. Matt Scullin, Alphabet's creator, and his team were convinced that their merchandise was more economical to make, and therefore had more than 80 different possible applications.
By the year 2010, Alphabet was encountering its biggest challenge yet--how to pick its first marketplace. After receiving seed funding in early 2010, Alphabet was choosing among four markets: Automotive, Aerospace and Defense, Electricity Generation, and Manufacturing. Students are supplied information to help them make a recommendation.
PUBLICATION DATE: August 01, 2012 PRODUCT #: B5717-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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