The case describes the opportunities and challenges in the cigarette industry in India. Description assumes that there are tremendous opportunities for growth in the cigarette industry. However, there are problems because of the health risks associated with smoking, the distortions in the tax system as applied to the cigarette industry, as well as restrictions on smoking, placed the new legislation. In addition, there are problems in the market by smuggling contraband goods, as well as other issues. The case is ITC Limited as the dominant player in the industry with a significant dependence on tobacco and tobacco products promising to continue the triple bottom line approach, focusing on the economic, environmental and social value. There is a need for the company to identify some areas for future live up to the promise of a triple bottom line approach. The case is based on the real problems faced by ITC Limited, will enable students to understand the dilemmas faced by the company in an attempt to satisfy social demands ban or restrict smoking. Any decision to stop the production and sale of cigarettes has a negative impact on the business. ITC Limited as to arrive at the right balance? "Hide
on Abhoy Ojha Source: Indian Institute of Management, Bangalore 10 pages. Publication Date: January 1, 2010. Prod. #: IMB339-PDF-ENG
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