The first ten pages of this case consists of the company's history, from 1923 to 2001. Walt years described as reducing the company after his death and its rebirth under Eisner. In the last five pages are devoted to Eisner's strategic objectives in 2001: managing interactions, brand management, and the management of creativity. Students were asked to think about the keys to the mid-1980s, Disney's turnover, the proper boundaries of the firm, and that the strategy of Disney should be after 2001. "Hide
by Michael G. Rukstad, David J. Collis, Tyrrell Levine Source: HBS Premier Case Collection 27 pages. Publication Date: Mar 09, 2001. Prod. #: 701035-PDF-ENG
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