The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair, were at a crucial juncture for their venture; they had to decide the way to consolidate increase and their business model.
This case explore the possible ability investments in the related problems of work force management as well as Beleza Natural's surroundings. Students are requested to discover how these measures might enhance Beleza Natural's operations and by what method the management team should prioritize the problems they confront. Students learn the significance of choosing a procedure fitting marketing plans and company strategy.
PUBLICATION DATE: July 16, 2012 PRODUCT #: CU50-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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