The Simplex Solutions multi media decision scenario summarizes the development of a software venture with a new technology which could find application in markets that are very varied.
The two co-founders (who have a technical background) decided to expand the entrepreneurial team by bringing in financial and marketing proficiency to propel the venture to an additional phase. The particular tactical decision facing them is to choose a nominee from the shortlist for the positions of chief financial officer (CFO) and chief marketing officer (CMO).
Simplex Solutions Expanding the Entrepreneurial Team case study solution
PUBLICATION DATE: July 30, 2012 PRODUCT #: INS129-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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