The case scenario is centered on Elia Nuqul, the creator of Jordanian-based Nuqul Brothers, a large diversified business group. It shows a Christian Palestinian whose family was forced to flee to Jordan after the development of Israel in 1948, Nuqul, developed a company in his new home in trading and later in consumer products including hygienic paper mnaufacturing.
The instance demonstrates the challenges of constructing such an entrepreneurial company in a developing area with high political instability. The case is positioned within the wider context of the regional conflict in Palestine and Israel, and it gives a vehicle for exploring the role and obligation of entrepreneurs, if any, in such struggles.
PUBLICATION DATE: August 04, 2012 PRODUCT #: 813052-XML-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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