DR Corporation is a manufacturer of major appliances. Traffic Manager is faced with the decision of choosing a carrier for inbound traffic engines. If the main decisions are: 1) What factors are critical for decision-making, 2) how to calculate the trade-off between transport costs, storage costs, and order, and 3) how managers should coordinate to make a decision. Acts as a very effective introduction to the overall supply chain cost calculations and problems of internal coordination in the delivery of the decision-making chain. Together with ChemBright, DR Corporation is a particularly effective way to introduce supply chain management. "Hide
by Roy D. Shapiro Source: Harvard Business School 2 pages. Publication Date: January 21, 2010. Prod. #: 610049-PDF-ENG