What can a family-run pig farm in France need to educate mainstream business folk about shareholder value, market share and profit? As it happens, plenty. The author describes the 'artisan's approach' to value development along with the three ways that it differs from the traditional growth-obsessed company.
For one, as an alternative of pursuing scale, artisans stay at a fixed size - but they use control over the whole procedure, from end to end, achieving 'holism' finished scale. Finally, she unveils the engine that keeps artisans running has a nice opportunity of outlasting quicker-burning models, and as such, it presents a working alternative that are worthy of consideration.
The Artisan Way An Alternative Approach to Business as Usual case study solution
PUBLICATION DATE: September 01, 2012 PRODUCT #: ROT183-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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