American Apparel, a clothes manufacturing company that is favorite, uses essential external improvements in its manufacturing process and has progressive labour policies. Furthermore, it's a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized temperament of the promotion of the organization.
This constituent of the marketing mix looks to some consumers, very much at odds with the other goals and policies of the firm. The question facing students is whether the brand's advertising should transform or whether this disconnect can be preserved.
PUBLICATION DATE: August 13, 2012 PRODUCT #: W12134-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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