Answer to question no. 1
The Cialis brand is very well known in the market the company and its management has to keep the brand name up to the quality expected. Therefore any publicity cannot be considered as a good publicity for the company.
The company’s management is of the view that the company should be promoting this drug with a different angle so that the public does not position the company poorly and they have to make a distinction of this product with the products already in the market.
The target market of the company for this product will be the men with a higher age group. The company will be making this product in the competition of the products already in the market. This would be the second product of its kind in the market so this might be a strong point for the company to prove its product.
The company has to focus its target market without making any adverse impact on the name of the company and its brands in the market. The company’s management has to be very cautious in handling the marketing of the product. The central message to the target market should range from the strength of men to the long lasting stamina. This will attract the target market, as it is not offensive to the target market of the company.
Answer to question no. 2
The company’s management has to look for an effective marketing plan elements. The elements that the company’s management should propose are as follows to maximize sales.
- identify the target market
- identify the strengths and weaknesses
- identify the potential threats and opportunities
- identify the areas of intersection in the market
- identify the unique selling proposition
- identify and review the areas to refine
The customers can be attracted effectively by the implementation of the above-mentioned elements of marketing. The effective way to make the customers attract will be to increase the knowledge of the customers and bring them close to the product mentally.
The resistance of the physicians can be overcome by encouraging the public through effective marketing about the advantages of using the product on a regular basis will help them in increasing their stamina and providing them a happy day.
The pricing of the product has to be kept economical as there is already a product in the market with the same specifications so the company has to compete on the price with the competitors but unnecessary competition should be avoided as this will only result in lose of both the companies and the customers will take the advantage to the fullest.
The marketing of the product should be based on the advantages of the product and the change in the life style of men by the use of the product. Potential threats and strengths of the product should also be review on a regular basis and should exploit them to gain a competitive advantage in the market.
Answer to question no.3
The company has a good name in the market and this will have an accelerating impact on the products success. The product can be considered a success under the name of the company. The company with effective marketing can overcome the existing products in the market. There is a high probability that the company’s product will over shadow other brands in the market.
The company will face comparatively low sales in the first year of the product but with effective marketing the demand for the product can be increased to the level management will be forecasting the sales.
However if the company receives an approval of the BPH indication the company can expect an accelerated increase in the sales of the product and the company can also use this as a marketing strategy to attract the customers.
The company will have to make effective marketing with the approval of BPH so that the potential buyers in the market who were avoiding the product because of this will come towards the product and the sales will increase. The positive impact of this will make the product more competitive in the market and this may have an overcoming effect on the other products in the market......................
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